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The Power of Social Proof and How it Affects Your Business

What is social proof? As defined by Wikipedia, social proof is “a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” To put it in layman’s terms, social proof is the positive influence created when people find out others are doing something – now, suddenly, everyone else wants to do that something too.


Social proof can be very powerful, so if you want to harness that power and use it to your business’s advantage, here are a few key ways to do so.

Approval from an Expert

Also known as “expert social proof,” a business that’s recommended by a credible blogger, critic, magazine, etc. can see a dramatic increase in traffic and sales. For example, let’s say a magazine in your niche mentions your business in a positive light. If they’re a credible (i.e., popular) magazine, you can see a real impact on not only your website traffic levels, but your potential sales as well.

Read more here: Briangardner
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